RARx is an asphalt additive made from a substantial base of crumb rubber from end-of-life tyres, helping improve asphalt performance while supporting circular economy goals and creating a new commercial opportunity for rubber recycling companies.
RARx is an additive used to modify asphalt mixtures and is made from a substantial base of crumb rubber powder from the shredding of end-of-life tyres. Mixtures fortified with RARx are positioned to offer better technical performance than conventional mixtures, including increased durability, improved resistance to cracking and deformation, and lower traffic noise.
RARx supports a more circular model by turning recycled tyre rubber into a valuable road construction material, creating environmental and commercial value from waste streams.
The value of RARx is not just sustainability. It is also about delivering more resilient asphalt mixtures with a stronger long-term infrastructure proposition.
RARx combines technical performance with a strong sustainability and commercial story for infrastructure, asphalt, recycling and investment partners.
Improved durability can help roads last longer and reduce maintenance intervention costs over time.
Supports a more sustainable road solution with the potential for lower material consumption, lower energy use and recycled-content value.
Can contribute to higher surface grip and lower water spray, supporting safer driving conditions.
Contributes to quieter road performance compared with conventional mixtures.
Beyond sustainability and performance, RARx is designed to support a stronger economic case for road owners, contractors and recycling partners by improving pavement life, reducing maintenance needs and creating a higher-value use for recycled tyre rubber.
If road surfaces last longer and require fewer interventions, the total cost across the asset lifecycle can be reduced, even where initial material costs differ from conventional solutions.
RARx creates an opportunity for rubber recyclers to move from commodity output into a more differentiated, higher-margin infrastructure product.
Our aim is to work with rubber recycling companies and investment partners that want to move up the value chain by manufacturing RARx locally and supplying a differentiated product into the road and infrastructure market.
Partner with recycling companies that already handle end-of-life tyre processing and crumb rubber production.
Establish a dedicated factory to produce the RARx additive at commercial scale.
Provide a higher-value product to asphalt plants, contractors, councils and infrastructure programmes.
Turn a recycling operation into a premium construction materials business with stronger margins and strategic positioning.
We aim to position two complementary road solutions for different commercial and technical needs: RARx for performance-led asphalt applications and Chip Seal for more cost-sensitive surface treatment opportunities.
A higher-performance asphalt additive solution designed for roads where durability, sustainability, noise reduction and safety value are key priorities.
A more economical solution aimed at road surface treatment use cases where cost-efficiency and practical deployment are the main drivers.
Watch the introductory RARx business video to understand the product, the opportunity and the commercial model.
RARx has been publicly referenced as used in road paving projects in Spain, Italy, Chile and Mexico.
This map shows countries publicly referenced as use cases for RARx. Other countries may relate to exports, trials or commercial activity rather than confirmed on-road use.
RARx is relevant for road resurfacing, highway upgrades, municipal road programmes and sustainability-led infrastructure projects where performance and recycled-content value both matter.
Suitable for programmes focused on longer-lasting road renewal and pavement performance.
Supports local authorities looking for more sustainable road construction solutions.
Relevant to major transport and highway projects where innovation and ESG value are important.
Creates an opportunity to build long-term supply relationships with asphalt and road delivery partners.
For selected partners, investors and councils, we can provide access to a more detailed RARx presentation and downloadable overview.
Interested in licensing, factory investment, supply partnerships or bringing RARx to the UK market?
Company: RarX UK
Email: info@rarx.co.uk
Phone: +44 (0) 2035765598
Location: United Kingdom
LinkedIn: View profile
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